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HOFFMAN BUINESS CONSULTANCY
ST ROCH ESTATE/AU CAP/MAHE/SEYCHELLES

Tel: +248 2523844 Email: info@hoffmanbusinessconsultancy.com

 

BUSINESS CONSULTANCY SERVICES PROFILE

Dynamic Sales & Marketing person – 20 years of Experience in achieving business marketing strategy goals in the Tourism Industry.

■ Professional Summary

  • Market Penetration: Sound knowledge and understanding of marketing trends, principles and methods.
  • Brand Management: Energetic, innovative and persuasive with effective networking skills to establish market positioning.
  • Market Development: Excellent communication and leadership abilities to expand potential market segments.

 

Areas of Expertise:

  • Marketing Strategy – Competitive Analysis, Market Research, Business Development
  • Online Marketing – Social Media Networking, Digital Marketing, Online Advertising, Lead Generation
  • Product Marketing – Innovative Thinking, Marketing Management
  • Product Training – DMC/Tour Operator Sales Staff

 

■ Tourism Related & Other Services Offered

  • Perform market research and interact with company teams in order to plan marketing strategies, budget, pricing and sales targets.
  • Launch new products/services in press releases and at presentations.
  • Participate in public events to represent the firm in exhibitions, at road shows and market leaders, on the Internet and media, etc.
  • Evaluate and monitor performance of product on the market.
  • Market and manage small products.
  • Work with operations and sales teams to clarify and solve difficulties involved in the products and their sales.
  • Liaise with local DMCs (Destination Management Companies)/effect monthly meetings and follow up with its respective Sales and Reservations team/monitor sales
  • Conduct property training to DMC existing staff as well as new staff
  • Conduct research for International companies planning to invest in Seychelles.
  • Objective Statement – Consultant for a small and medium size growing company, using vast and varied experience to plan and implement marketing strategies, thereby contributing significantly to the success of the company’s marketing efforts.

 

■ Professional Experience

  • December 2015 – to October 2018:  Head of Sales and Marketing at Creole Travel Services
  • May to November 2015:  Acting Head of Sales & Marketing at Creole Travel Services
  • September 2009 to May 2015: Sales & Marketing Manager at Creole Travel Services
  • March to August 2009: Senior Marketing Manager at the Seychelles Tourism Board
  • April 2004 to April 2008: Destination Marketing Manager at the Seychelles Tourism Board
  • July 2002 to December 2004: Destination Marketing Manager at the Seychelles Tourism Marketing Authority.
  • July 1998 to June 2002: Marketing Co-ordinator at the Seychelles Tourism Marketing Authority

■ Education & Qualifications

  • September 1996 – July 1998:  Tourism  (Sales & Marketing Option) at the l’IIHT (International Tourism and Hotel School) in Toulouse, France.
  • September 1995 – July 1996:  French language at the Cavilam de Vichy,  France.

■ Other related qualifications/trainings:

  • October 2006: Destination Development & Marketing at the Temasek Polytechnic Singapore
  • July 2006: Managing People:  Seychelles Institute of Management.
  • April 2006: Tourism Marketing Planning and Evaluation of Promotional Activities – with UNWTO.
  • 1993: Training in use of different computer software – Seychelles Institute of Management.

■ Languages

  • Fluent in both English and French.